USSD Gateway Software Development Solution
Introduction
: A "USSD gateway" service is also
called a "USSD center”. USSD stands for Unstructured Supplementary
Service Data what is a capability of GSM mobile phone much like the Short
Message Service (SMS). USSD information is sent from mobile handset directly to
an application platform handling service. USSD establishes a real time session
between mobile handsets and the application handling a service. The concept of
real time session is very useful for constructing an interactive menu driven
application.
Need
Of USSD Gateway :
USSD helps operators to provide easy to use, responsive, and
fast menu-driven content provision services. This is facilitated by the USSD
gateway, which is a platform that enables operators to introduce messaging
services with USSD as the bearer, enabling faster response times. USSD
stimulates VAS usage on the network and offers value to end users, operators,
and application developers. Offering an easy to use, interactive alternative to
IVR channels, USSD allows operators to quickly deploy applications across
self-care, e-recharge, provisioning, infotainment, roaming, push-based
services, and utilities. FLARES and ACE, two key components of USSD, enable
rapid development and deployment of operator-generated applications without
third-party intervention, reduce menu creation and testing from days to hours,
and drastically reduce time to market.
Working
of USSD Gateway :
These are one time
messages to the handset with no interactivity.
- USSD messages pops up directly
and are displayed on your screen or other applications with the single
button “OK”. For example any special offer, game, quiz etc.
- Sometimes you use USSD code
like *123# for balance enquiry, or to know your special offers etc.
- After dialing USSD code they
send you a menu with in seconds in which many options are given.
- You will choose an option as
per you requirement and send its index number(1,2,3,4..) as reply.
- They will give you reply
according to your selection.
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